Africa’s Leading Market and Social Research Company

Research that turns data into decisions.

Since 2010, we’ve helped African brands and organisations understand their markets, audiences and competitors, across 15 countries.

Start a project Explore services

Market & social research
Competitive intelligence
Training & validation

15 countries
across Africa

0years of research experience

0African countries

0clients & partners

0research service lines

Trusted by leading brands and institutions

What we do

Services built around your decisions

All services →

Online Analytics

Measure audience reach, engagement and brand sentiment online, with practical guidance on your digital presence.

Market Research

Market analysis, customer satisfaction, employee engagement, brand health and corporate reputation studies.

Training & Validation Workshops

Hands-on training that builds research skills, data interpretation and innovation capacity inside your organisation.

Competitive Intelligence

Understand competitor strategies, strengths and weaknesses, and find where your business can position itself.

Technology & Innovation Research

Study emerging technologies and industry trends so you keep pace with a changing digital landscape.

Custom Research Projects

Tailored research designed around your organisation's specific challenges, delivering targeted insights.

Why Research INdepth

A research partner for Africa, from Africa.

We’re a market and social research firm that turns data into actionable insights for organisations across the continent.

Pan-African reach
Fieldwork capacity in 15 countries across Africa.
Data-driven insights
Modern methods and analytical tools, tailored to your industry.
A competitive edge
Intelligence that keeps you ahead of trends, rivals and shifts in sentiment.

More about us →

Research INdepth team running a training workshop

Community focus group discussion during field research

Industries we serve

Insight for every sector

Energy

Shell, Vivo Energy, Oryx Energies

Banking & finance

DTB, Stanbic Bank, Bank of Africa, Housing Finance, Pride Microfinance, FINCA

Health & life sciences

Rocket Health, Nzuri Medical

Telecoms & technology

MTN, NITA-Uganda

Development & non-profit

UNCDF, Lutheran World Federation, Dalberg

Media, travel & marketing

Next Media Services, Ayaka Tours, Brand Analytica

Our impact

Our impact across Africa

0countries

From Kampala to Lagos and Cape Town, our network delivers consistent, high-quality fieldwork across 15 countries.

East & Central Africa 7

Uganda
Kenya
Tanzania
Rwanda
Burundi
DRC
South Sudan

Southern Africa 6

Namibia
South Africa
Botswana
Zambia
Lesotho
Eswatini

West Africa 2

Liberia
Nigeria

East & Central Africa
Southern Africa
West Africa
Head office, Kampala

How we work

From question to confident decision

01
Define
We start with the decision you need to make and the questions that matter.
02
Design
We choose the methods, sample and tools that fit your market and budget.
03
Collect & analyse
Our field teams gather the data and our analysts turn it into findings.
04
Validate & deliver
We test results with stakeholders and hand over clear, usable recommendations.